While celebrities are buying Bored Apes and other NFTs, John Legend is aiming bigger.
The multiple Grammy Award winning artist and song writer is launching his own NFT platform, dubbed OurSong.
Legend has teamed up with three co-founders; Kevin Lin, co-founder of Twitch; Matt Cheng, founder of Cherubic Ventures; and Chris Lin, CEO of Taiwan-headquartered music streaming service KKBOX.
They want this platform to simplify the process of NFT creation and ownership.
“While many platforms require complicated and costly processes for NFT creation and ownership, OurSong does not require users to hold a separate cryptocurrency wallet outside the app and NFTs can be created, shared, or purchased for as little as a few dollars.
It offers an easy-to-use mobile experience that makes NFT ownership, and the social and digital benefits that come with it, as simple as a few clicks on a phone.”
Despite the name, the platform targets all creators, among them singers, songwriters, photographers etc.
“NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists, and more,” said John Legend.
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand.”
They want to offer creators a more equitable way to monetize their work and build communities around them.
“We’re hoping to democratize this technology and make it as mainstream as social media, streaming, or any of the other technologies we take for granted today. Our platform is intentionally built to make NFT ownership as approachable as possible, so anyone previously intimidated by the technology can gain access to it.,” said co-founder Chris Lin.
OurSong already has its mobile apps ready on the App Store and the Play Store.