One of the hottest movies of the year is getting its own NFTs.
Thor: Love and Thunder, set to be released on July 8 in the US, will have limited edition NFTs thanks to a partnership between Marvel Studios and theater operator Cinemark.
The NFTs are part of a promotion that began on June 28 and will continue till July 7.
“Cinemark is thrilled to collaborate with Disney on the release of these exclusive Marvel Studios NFTs for Thor: Love and Thunder.
Thor’s newest quest is sure to be an epic foray filled with adventure, strength and heart, and it is fitting that our rewards members – cinema’s biggest and most loyal fans – will have the chance to win these unique digital collectibles to celebrate this exciting moment and epic film.”Wanda Gierhart Fearing, Cinemark Chief Marketing Officer
Starring Chris Hemsworth and Natalie Portman, Thor: Love and Thunder is Marvel’s 4th standalone Thor movie. It is directed by Taika Waititi.
It is already a hit among critics who have had early access, and certainly Thor NFTs would appeal to the millions of Marvel fans.
There are only 1,000 NFTs in the collection, making them very rare, and possibly very valuable. Spiderman: No Way Home in contrast had an NFT collection of 86,000.
How to Get a Thor: Love and Thunder NFT
The Thor: Love and Thunder NFTs can only be won by Cinemark Movie Rewards members.
On the Cinemark website or app, members should visit the rewards page, where they will find a unique PIN.
This PIN enables them to participate in an ‘instant-win’ game that runs every day. Those who are lucky will receive a code, which will allow them to redeem their NFT.
Cinemark is working with VeVe marketplace for this.