World-renowned Scotch Whisky brand Glenfiddich is joining the NFT craze by launching 200 limited-edition Chinese Lunar New Year non-fungible tokens (NFTs).
These are to celebrate the Year of the Tiger, which starts on February 1, the same day as the launch.
In this endeavor, Glenfiddich has partnered with Blockbar, a direct-to-consumer NFT marketplace for luxury wines & spirits.
Each NFT will have a companion physical bottle of Glenfiddich 21 Year Old Gran Reserva single malt. This makes the NFT an ownership and authenticity verification instrument.
This Glenfiddich release is one of a trilogy designed by renowned illustrator Rlon Wang.
Buyers of the NFT will also “unlock exclusive content including a JPG of the complete artwork from Rlon Wang, individual digital illustrations of the icons that make up the overall design and a Golden Stag GIF that can be used to obtain early access to the next Glenfiddich launch.”
Those who purchase one of the NFTs have an option of holding on to it, reselling in, or redeeming it for the physical bottle.
“We’re delighted to launch our first ever Chinese New Year NFT with BlockBar.com to help mark the Year of the Tiger.
This limited-edition bottle design exclusive to BlockBar is inspired by the final of the trilogy series with Rlon Wang which celebrates the endless possibilities for 2022, and we’re pleased to share this sentiment with two hundred lucky customers.”Will Peacock, William Grant & Sons Global Luxury Director
The 200 bottles will be available for purchase at 10am EST on February 1, exclusively on BlockBar. Buyers can purchase using ETH or credit card.