McDonalds, Panera Bread File Trademarks for Metaverse Restaurants

McDonalds Metaverse

Fast food giant McDonalds may be coming to a Metaverse near you.

The company has reportedly filed a total of 10 trademarks indicating its plan to move forward on Web3. One of the trademarks is for “operating a virtual restaurant featuring actual and virtual goods.”

Trademark attorney @JoshGerben was first to report on the matter.

Also filing Metaverse-related trademarks is Panera Bread, another massive US restaurant chain.

Its trademark is more specific, stating” Downloadable virtual goods, namely, food items and beverages for use in virtual worlds; downloadable virtual goods, namely, computer programs featuring access tokens for use in online virtual worlds; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions.

They even have a name for this, ‘Paneraverse’.

While use cases for NFTs are clear for companies such as game developers, it remains to be seen how a restaurant chain might utilize the metaverse.

However, according to trademark experts, filing trademarks for any new/emerging technology is common for big companies, mostly just to protect their image. Whether they actually utilize that trademark is another story.

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