Fast food giant McDonalds may be coming to a Metaverse near you.
The company has reportedly filed a total of 10 trademarks indicating its plan to move forward on Web3. One of the trademarks is for “operating a virtual restaurant featuring actual and virtual goods.”
Trademark attorney @JoshGerben was first to report on the matter.
Also filing Metaverse-related trademarks is Panera Bread, another massive US restaurant chain.
Its trademark is more specific, stating” Downloadable virtual goods, namely, food items and beverages for use in virtual worlds; downloadable virtual goods, namely, computer programs featuring access tokens for use in online virtual worlds; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions.
They even have a name for this, ‘Paneraverse’.
While use cases for NFTs are clear for companies such as game developers, it remains to be seen how a restaurant chain might utilize the metaverse.
However, according to trademark experts, filing trademarks for any new/emerging technology is common for big companies, mostly just to protect their image. Whether they actually utilize that trademark is another story.