Samsung Opens Store in Decentraland Metaverse Modelled After 837 New York Physical Store

Samsung Decentraland

Samsung is going all in on the metaverse. Just last week at the Consumer Electronics Show (CES) in Las Vegas, the technology giant unveiled their NFT integration in some of their high-end TVs.

This will let NFT owners to proudly display what they own on a supported Samsung TV.

The South Korean company is not stopping there. They have now established an actual presence in one of the biggest metaverses out there.

Samsung has revealed that is has opened a virtual store inside the Decentraland Metaverse. Dubbed the The Samsung 837X store, it is modeled after its flagship 837 store in New York, located in the city’s Meatpacking district.

The new virtual store will be opened to Decentraland visitors for a limited time.

“Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide.”


The venue will showcase Samsung news with the theater stage featuring a “metaverse mixed reality live dance party” hosted by the DJ Gamma Vibes.

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