Salesforce is reportedly gearing up to join the NFT space in a big way.
According to a report by CNBC, the cloud computing company has told its employees that it is working on a cloud service for NFTs. This happened at a sales kickoff on Wednesday.
It is unclear how this would work, or fit into their business model and ecosystem.
It is however likely that they would want to enter the space as a full service provider, up to and including their own marketplace to compete with giants like OpenSea. They certainly have the cash to do that.
Salesforce’s entry into NFTs is no surprise, as the CEO Marc Benioff is a big fan. The magazine he owns, Time, just recently introduced TimePieces, a digital collection that gives owners access to the magazine content and events.
Last year, Mathew Sweezey, the director of market strategy at Salesforce, published a blog post predicting that in 2022, big brands will enter the space in search of utility via NFTs.
“To unlock their full potential, brands are going to have to start creating utility via the token,” Sweezey wrote. “In 2022, you’re going to hear a lot more about NFTs, and there will be winners and losers.”
It is therefore clear that NFTs have been a big talking point in the company for a while.
We’ll be keen to watch how they go about it.