Blockchain based fantasy soccer game Sorare has added Serena Williams to its board.
The Paris-based company specializes in sports NFTs, allowing users to buy NFTs of famous soccer players like Lionel Messi, Robert Lewandowski among others, field them in fantasy leagues, or trade them with other users.
The platform has raised millions of dollars, completing a $680 million funding in September last year at a $4.3 billion valuation.
Sorare already boasts of over 1 million users, with close to 300,000 of them being active monthly. Their total trading volume in 2021 was $325 million, up from just $7 million the previous year.
With a reported planned entry into North America corresponding with a push into women sports, Sorare has brought in Tennis greatest Serena Williams to its board.
“Serena Williams is among the most important figures in sports and culture, who has redefined the modern athlete and entrepreneur, including her unprecedented early stage investing successes,” said Nicolas Julia, CEO at Sorare, in a statement.
“The strategic counsel that Serena will bring in building one of the most iconic sports entertainment brands is invaluable. I’m thrilled to have her join the team. Together, we’ll forge new ways for fans to engage with their favorite athletes.”
The platform is also planning to add at least 2 American sports this year.