Giant health service provider CVS is the latest major company to file for NFT-related trademarks.
In a filing dated February 28, CVS signals a potential plan to offer NFTs and healthcare services in virtual reality and augmented reality.
It is unclear how NFTs would fit in their business, but trademark attorneys have argued that companies rushing to file NFT trademarks may be doing so just to protect their brands in the age of this new technology. They could have no immediate plans to do anything with that trademark.
The CVS filing is indeed ‘1B’, meaning there is intent to use, but not necessarily immediately or in any any near future.
A ‘1A’ filing in contrast means that evidence has been provided showing imminent use.
“As the leading health solutions company, we’re consistently enhancing our omnichannel health services to meet the needs of consumers when and where they want them, including at home, virtually and in the community.
“We’re also regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach, which is why we recently made trademark filings related to virtual health care services, as well as other virtual goods and services.”CVS
Other major companies that have NFT trademarks include: the New York Stock Exchange, McDonalds, Panera Bread, SEGA etc.
Nike and Hermès have meanwhile been forced to sue, after branding appeared on NFTs without their consent.